Sabre Red App Centre - B2B app marketplace for travel industry
Challenges / Goals
- Reduce the drop-off rate of first time agent buyers in red app shopping flow
- Make the entitlement process more efficient especially in situations where multiple apps need to be entitled for same set of users.
- Merge of three different areas, Admin Centre, Message Centre, and Dev Centre to streamline the red app manage and purchase process
Brainstorming & Sketch
Whiteboard session with Product team to review new red app purchase workflow
Wireframe Study
Review information architecture to define the priority of data before visualizing user interface
High Fidelity Mock-ups
Results
- Reduced 38% of homepage drop-offs rate
- Delivered responsive design system for all mobile and desktop devices
- Merged of Admin Centre, Message Centre, and Dev Centre to single Admin panel
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